About Cadence
we just wait a little longer.
Cadence is email automation for small marketing teams. It watches how each reader behaves and holds the next message until it is likely to be welcome. That is most of the idea, and the rest of this page is how we try to keep to it.
a short read, with the reasons
The problem it was built for
email was sent on the sender’s schedule
Most email tools ask when you would like to send. Readers were never part of that conversation. So a welcome series fires on day three whether or not the person has looked at your site, and a newsletter lands at 9:00 on Tuesday for everyone at once.
Small teams feel this most. You have one person writing, one person watching the numbers, and no time to hand-tune a hundred follow-up rules. Cadence was built so that the careful version of email marketing doesn’t need a bigger team.
Write the email once. Let the reader choose the hour.
What we hold to
four plain rules we check ourselves against
you stay the author
Cadence never writes your emails or launches a sequence on its own. It moves timing and follow-ups inside the map you drew and approved.
show the work
Every change to a send hour, a segment or a follow-up has a visible reason beside it. If we can’t explain what the software did, it shouldn’t have done it.
fewer, better sends
A reader who has gone quiet should get less from you, not more. The defaults lean toward pausing, and a sequence can be stopped with one click.
say prices out loud
One yearly price per plan, written on the plan. No usage surprises hiding in a footnote, and no sales call needed to find out what it costs.
How it’s built and supported
made to be looked at closely
learning that starts small
Send times begin from a person’s first open and sharpen over roughly thirty days. Until then, sensible default hours are used, and you can pin a fixed time on any email.
placement watched for you
We check where your messages land at Gmail, Outlook, Yahoo and Apple Mail, and write a plain note when something slips.
help from the people who build it
Questions go to hello@cadencebehavior.com and are answered by the same small group that ships the product. Docs are written to be read at the same time you’re setting something up.
Where it’s going
what we’re working on, in rough order
This is direction, not a promise of dates. We would rather ship a thing that works than announce one that doesn’t.
Now
sharper learning
- Faster first guesses for brand-new subscribers
- Clearer explanations beside every send-time change
Next
easier handovers
- Shared drafts with comments for small teams
- Import checks that flag stale lists before you send
Later
calmer reporting
- A weekly summary written in plain sentences
- More integrations beyond Make and Zapier
If that sounds like your kind of email
have a look at the plans
Three plans, one yearly price each, starting at $279. Pick the one that fits your list today.
See plans